VIP sponsorship activation, converting a 2,000 sqft parking lot into all-day summer camp, complete with live trees, high-grade turf, a merch giveaway “cabin” and a 16ft lounge tent furnished with sleeping bags and floor pillows. Branded tote bags and shoes were passed out to attendees, air hammocks, games, and a photo booth were on hand for entertainment, and an 8ft x 20ft poster wall was anchored along the fence for selfie-style content capture.