This campaign was inspired by a sense of wanderlust. The collection was titled "Desert Moon", with earthy textures and a warm neutral palette. Taking that inspiration, I picked Joshua Tree as the backdrop for the campaign. The concept was a woman wandering the desert, in search of something on the horizon. This was also the brand's launch of their Spring apparel line, so we shot both the shoes and apparel collateral together.
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PRE-FALL17 CAMPAIGN
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